Writing

On product design, AI and design leadership. Cross-posted from Design is Not Dead on Substack, plus the odd piece written just for here.

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The return of the Design Engineer

A story about how the industry spent fifteen years splitting a job apart, and why it is quietly putting it back together.

Design is Not Dead · July 2026

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Design is Dead. Long Live Design.

Normally we say, watch what a company does with its designers and you learn what it believes design is for.

Design is Not Dead · July 2026

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How to Scale Interview Training with AI Video

Building Screenloop's interview training platform with Synthesia: why traditional video production was never going to scale, and what changed when it stopped needing a camera crew.

Synthesia × Screenloop · 2023

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The Role of a Product Designer

Written for The Starter's UX design courses: what a product designer actually owns, from framing the problem to shipping and living with the result.

The Starter · 2022

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Users Matter

A 2018 piece from my time at Feedzai on why user-centred design keeps winning, and the Minimum Loveable Product framework we built our practice around.

Feedzai Techblog · 2018

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