Experience

15+ years building design teams and the standards they run on, from a two-person startup team to a 60-person product organisation.

2025 – Present

Product Design Manager

Manychat · ES

$140M Series B, 1M+ users. Leading two teams, 7 senior, staff and content designers.

  • Took Manychat's first AI products, AI Behaviour and AI Replies, from zero to one in 8 months, validating a new product line.
  • Built the AI Design Playbook, the patterns and standards for how the company designs AI products.
  • Spearheaded the design system foundations and content design guidelines, lifting component adoption 6% in six months.
2021 – 2025

Head of Product Design

Screenloop · UK

Seed to Series A. Founded the design and research function, partnering with three engineering teams.

  • Partnered with the CEO and CPO to define product strategy for the Talent Operations platform.
  • Shipped 6+ products driving 156% WAU growth, a 467% rise in app events and an NPS of 8.5.
  • Established UX research as a strategic input and managed 400+ design tasks.
2019 – 2021

Product Design Manager

Talkdesk · US

Managed a platform design team of 6 across three product areas.

  • Owned CX Cloud Admin, Reporting and Billing, the surfaces enterprise retention depended on.
  • Helped scale the design org from 6 to 60+ designers, defining design process and culture at speed.
  • Gave the 2021 Inside Talkdesk keynote on scaling design practice org-wide, during the company's growth to a $10B valuation.
2016 – 2018

Lead Product Designer

Feedzai · PT

Matured the practice, grew the team 2 to 8.

  • Launched Case Manager and Insights, risk intelligence products contributing to a $50M valuation.
  • Scaled the product design team from 2 to 8, leading design hiring and product design processes.
  • Established a UX research programme including 40+ design interviews, making research a first-class product input.